Nepal Idol-2

AD Release also held all the marketing rights third season of Nepal Idol, a part of Idol Franchise created by Simon Fuller and owned by Fremantle Media. The show became the most followed series in Nepal with 1.4 million channel followers. The grand finale of the event had 1.7 million plus views and remained trending at #1 for 3 days.

The team successfully handled marketing and communication of a six month long singing competition ensuring optimum sponsor mileage to the advertisers and onboarded companies like Coca Cola as title sponsor, NIC Asia bank and Dish Home as powered by sponsors and Hero, Berger Paints, Baba Oil, Gorkha Eco Panel, Citizen Life Insurance, Baltra Appliances, Oshea Herbals, Himalaya Face Wash, Connect IPS as supporting sponsors.